O f course, publisher and author were delighted. But the more interesting question might be, Why was the book so successful? The answer is a textbook example of the effectiveness of word-of-mouth marketing, the very practice that the book advocates in its niche approach to gaining mainstream adoption for disruptive innovations. First of all, it turned out that the metaphor of the chasm and the recommendations for how to cross it struck a deep chord among experienced high-tech managers.
Rather it captured what had been for them scattered intuitions and rueful learnings and put them into a coherent set of frameworks that could be used for future decision making.
Each summary also includes a full-color infographic summarizing the main concepts. In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs.
This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy. This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
A three page story of John and Mary, a Christmas story. Based on a true story. Second in a series of publications from the Institute of Medicine's Quality of Health Care in America project Today's health care providers have more research findings and more technology available to them than ever before.
Yet recent reports have raised serious doubts about the quality of health care in America. Crossing the Quality Chasm makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others.
In this comprehensive volume the committee offers: A set of performance expectations for the 21st century health care system. A set of 10 new rules to guide patient-clinician relationships. A suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality. Key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, Crossing the Quality Chasm also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
It is filled with fascinating first-person stories exposing the conflicts over excess, entitlement, morality, God, faith, and intrinsic value.
Stunning stories from inside the industry are told with insight and good humor. Biting criticisms of those on both sides of the divide end with a call to build trust and goodwill.
The author started his working career as an Air Traffic Control Officer in the Royal Australian Air Force, and after resigning his commission, spent thirty-five years in the Information Services industry.
In the context of his writings, he describes himself as an analyst, by aspiration, inclination, proclivity, training, and occupation. His books reflect his primary intellectual pursuit: explanations given for human existence by both religions and evolution.
This required that he acquire and study dozens of academic books and other publications, seeking to understand the plausibility, and at times hollowness, of scientific explanations. Using his background knowledge of relevant technologies, he was able to identify parallels between modern automation and mechanisation, and human biological processes. Save my name, email, and website in this browser for the next time I comment.
Essentials of Business Communication eBook. Managerial Accounting eBook. When Words Collide eBook. Pocket Guide to Legal Ethics eBook. Remember me Log in. Lost your password? The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A.
Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.
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