User insights tool

Learn how tags unlocks user insights. Get insight into user behavior Combining information about who your users are with how they engage with your product leads to powerful insights into your user needs. Sign Up. Behavior-based Automation Engage your users at the perfect moment Reach your users at key moments, from installing your app to their first login, so that you build a deeper relationship from day one.

Audience Dashboard Smarter marketing starts with knowing your people Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place. Smart Insights Turn insights into winning campaigns Our platform helps you turn valuable insights and analytics into winning campaigns.

This page is now available in other languages. Choose a different language. RUM is one of those tools. Discover what exactly can RUM tools can monitoring from our blog post about key real user metrics you should measure. Each tool down the line has its purpose, but you can choose any combination that makes more sense to your monitoring strategy — you can use RUM alone or integrate it with other monitoring tools, such as synthetic monitoring , infrastructure monitoring , or application performance monitoring tool.

We do recommend you choose a tool that encompasses more than one observability product. The built-in reporting functionality of a RUM solution is critical. It makes a world of difference if you have various report types you can choose from, as well as other custom reporting functions that help you build meaningful and comprehensive reports.

At the same time, check how easy it is to work with RUM data. It should allow you to export data in a format that can be easily integrated and displayed by other external tools such as dashboards. Along with the reporting feature, a RUM tool should also come with data visualization capabilities. RUM tools are different in terms of how often they collect data, how long they store it, and how exactly they capture and report it. Frequency can vary from 24 hours to under 5 minutes.

While daily updates have historical value, near real-time data is relevant for active operations management. Being able to view data over long periods of time is very valuable to performance analysis as it enables you to evaluate historical and current trends.

You should also learn how the RUM tool collects data. Being able to use data sampling can also have a big impact on costs. There are various RUM license models available on the market. Understanding the differences between them will help you choose one that both covers your monitoring needs and saves you money. Depending on your monitoring needs, you can opt to use a RUM solution alone or in combination with other tracking tools , like synthetic monitoring tools or different types of website monitoring services.

On that note, some vendors offer standalone RUM solutions, while others include RUM for free as part of a digital experience monitoring tools package. What it is: FullStory session recordings let you visualize shopper frustration to better understand and solve issues.

Their recordings are designed to index every interaction a visitor has with your site, which you can search for and access in your dashboard. What it helps you do: FullStory indexes every digital interaction with your website or app, which helps teams measure, validate, and take action on individual customer's experiences at scale. Recordings can help you understand the impact an issue or blocker had on your business for example, users affected or dollars lost so you can prioritize bug fixes appropriately.

With FullStory, you can watch live sessions while the user is still online and browsing, which is particularly helpful to support teams. Note: read our full Hotjar vs. FullStory comparison to learn which tool will suit your needs. What it is: Crazy Egg's recordings tool lets you watch recordings of real visitors on your website so you can learn what makes them take action or become frustrated. You can see how users click, scroll, and move around your site.

What it helps you do: get to the heart of the user experience. See where visitors move their mouse, which sections they visit or avoid, and how long they stay on each element. Find out where they struggle, and make updates to improve their flow through the conversion funnel and your conversion rate.

Note: for a detailed side-by-side comparison of the tools—so you can make the best choice for your business—check out our handy Hotjar vs. Crazy Egg article. A heatmap or heat map is a visual, color-coded representation of website pages and elements that users interact with the most hot or the least cold. Website heatmaps aggregate user behavior and show you whether users reach important content, get distracted by non-clickable elements, use links and buttons, or experience issues while browsing on desktop or mobile.

What it is: Hotjar Heatmaps show you what people do on your website pages, in aggregate, by displaying a range of colors from red most popular to blue least popular over different elements of your web pages. Heatmaps help you identify opportunities to improve your page copy, layout, CTA placement, messaging, and design. Price: from free for 2, pageviews per day. What it is: Lucky Orange is a conversion rate optimization tool that offers real-time heatmap insights and analytics.

What it helps you do: review heatmaps in real-time while your users toggle menus, navigate your website, open popups, or fill out a form. With Lucky Orange, you can segment metrics, device types, and timeframes to learn how users browse and interact with your website.

Lucky Orange comparison to learn which tool will suit your needs. What it is: Inspectlet is a heatmapping tool that helps you understand your website visitors' intentions and what they focus on as they browse. Feedback tools let you layer quantitative data like traffic, bounce rate , and session duration with why users behave a certain way on your site. Aggregated numbers and metrics from tools like Google Analytics leave out important context about user behavior—context your website visitor can add, themselves.

Traditional metrics tell you users are abandoning their carts; feedback tools let you ask them why. Traditional metrics tell you a specific page has a high exit rate; feedback tools let you survey users just before they leave to find out what turned them away.

What it is: Hotjar Incoming Feedback gives you instant visual feedback from real website users. Users select, rate, and comment on specific page elements so you can learn what they love about your site—and what they want you to improve. What it helps you do: get a detailed picture of how your visitors feel about your website or app.

The Incoming Feedback widget sits at the edge of your page, so when a user clicks it, they can rate their experience on a scale, provide context and details, and even screenshot a specific page element.

How your visitors feel about important web pages and their elements think: product images and descriptions, buttons, headlines, checkout page. What it is: Hotjar Surveys take the guesswork out of understanding user behavior. Find out exactly what users need or think, in their own words, by asking questions and getting answers directly from them.

What it helps you do: get answers to questions about user behavior directly from the users themselves. Find out what works and what doesn't, and discover pain points in the user experience that traditional analytics tools can't identify. Survey questions can be short or long, closed- or open-ended, and you can ask for a rating on a scale with surveys like:.

With Hotjar, you also have the option to trigger a survey after visitors take a specific action, limiting surveys to specific user segments. If you need additional inspiration, here are 28 more customer feedback questions to ask your users.

What it is: Usersnap is a versatile feedback platform. They help SaaS software as a service companies grow through a single hub for customer requests, bug screenshots, and customer experience CX ratings. You can view all the feedback on a dashboard with statistics and trends, so you can work on the improvements and track whether they worked.

To determine which behavior analytics tool s you need—the one s that will help you improve your website and UX—you have to identify your goals. For example:. When you know what you want to achieve, you can evaluate your options and find the tool to help you accomplish your goals.

When you combine tools based on your goals , you can get even deeper, more actionable insights and a fuller picture of user behavior. How to combine Recordings with other insight tools.

How to combine Heatmaps with other insight tools.